Mai Troppo
‘This was the most important collection we have made yet.” - Jean-Christophe Babin (Bvlgari CEO)
Bvlgari wanted a create a sense of movement and playfulness, shot on location against the magnificent backdrop of Rome, celebrating the Roman heritage of the brand.
PHIX were asked to supply the digital film and photography team to create key brands assets, alongside Johan Renek and his team during 8 days of filming. The ‘Mai Troppo’ campaign featured the stunning Lily Aldridge, Naomi Scott and Zendaya.
DELIVERY.
PHIX were commissioned by Anomaly Amsterdam to create all-digital assets for the campaign, including print photography, digital stills, social video content and BTS.
12 print campaign images - 20 ambassador videos - BTS photos and film.
We ran 4 units - Print Stills, Digital Film, BTS Film & BTS stills.
