BRAND CREATIVE SERVICES
CRAFTING THE GLENLIVET
The Winchester Craftsman Collection
The Captains Reserve
Background.
The Glenlivet is considered by many as the benchmark to which other Speyside single malts are judged - it is the epitome of the Speyside style.
PHIX has collaborated with the brand for a number of years, building a strong relationship with the team at Chivas Brothers, consistently working together on a range of projects and assets to help maintain the brand’s primary market position.
THE BRIEF.
The 50yr Old Winchester Collection project is a limited edition prestige product. This required both a luxury product film - detailing the astonishing craftsmen who created this exquisite, vintage collection - and a series of art photography, making up a printed book that accompanied the box and bottle.
DELIVERY.
A set of 4 films detailing each of the master craftsmen’s contributions to this collectors item - The Winchester Collection 50yr old bottling of The Glenlivet. A combined film was also created for socials and a bottle film for in store and online.
An accompanying printed book of art images capturing the astonishing details of this exquisite and unique vintage collection.
The goal was to capture the synergy between crafting The Glenlivet and the stunning vessel in which it is contained. Craftsmanship takes time, passion and incredible skill to achieve - just like crating a fine whisky.
Other assets include: Mentoring brand films, book photography, bottle pack-shots, bespoke content and event films.
"one of our most sought-after collections of single malt whisky - phix helped us to create a timeless story”.
– Alan Winchester - Master Distiller The Glenlivet Distillery
The Glenlivet 50yr Old
THE GLENLIVET - A Timelapse Story
Bottle Photography
